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4 Steps to Starting the Year Off Right with Analytics
Let’s start at the beginning. Step one to any good plan of attack is organization, though so often it is overlooked in favor of acting quickly and producing speedy results. A large part of being...
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
This story was originally published on the Parse.ly blog. Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window into our success, a mirror to hold up...
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5 Google Analytics Reports You Should Start Using More
This post was originally published on the Webcredible blog and is republished here with permission. I’ve been teaching our Google Analytics training course for two years now, and it’s always been...
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The Future of Podcasting Metrics
This post was originally published on the Hot Pod newsletter. It is republished here with permission. On Tuesday, a group of North American public radio stations published a set of guidelines on the...
View ArticleSpecial Series: Metrics that Matter
There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and...
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Set Clearly Defined Goals to Make Your Metrics Matter
Click on the image for the full series. This post is part of a special series about metrics that really matter in measuring impact and making data-driven decisions. See the full series here. Have you...
View Article#MetricShift Chat: Metrics that Matter
There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and...
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3 Steps to Measuring What Matters: Assess, Analyze, Act
This post is part of a special series about metrics that really matter in measuring impact and making data-driven decisions. See the full series here. How do you know your favorite baseball team is...
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People Matter More Than Metrics at Kentucky Center for Investigative Reporting
Click on the image for the full series. This post is part of a special series about metrics that really matter in measuring impact and making data-driven decisions. See the full series here. This past...
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From Predictions to Tutorials: A MetricShift Quarterly Coverage Review
It’s been 3 months since we started our metrics coverage on the MediaShift site. The first couple of months were informal; we spent most of our time onboarding, making connections with smart people and...
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